DIII – Marketing Management

1. Graduation Profile:
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     • Sales Activity Manager: Able to identify the company’s marketing elements,carry out effective communication, carry out business writing,approach potential customers, implement skillssales and arranging sales plan activities
     • Service Activity Managers: Able to identify company marketing elements,carry out effective communication, carry out business writing,realize customer satisfaction and handle customer complaints
     • Brand Manager: Able to identify the company’s marketing elements, implement iteffective communication, carrying out business writing, planning researchtowards a brand, process researchdata and carry out events (part ofbrand communication)
     • Entrepreneurs: Able to identify business opportunities, design business activities andoperationalize business activities

    

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1. • Learning outcome:
     1. Attitudes:
        1. fear of God Almighty and be able to show religious attitude;
        2. respecting human values ​​in performing the duty, based on religion, morals, and ethics;
        3. internalizing the values, norms, and academic ethics
        4. having a role as citizens who take pride and patriotism, nationalism and have responsibility to the state and nation;
        5. respecting cultural diversity, views, religion, and beliefs, as well as the original opinions or discoveries of others;
        6. contributing to improving the quality of socialized life, nation, state, and the progress of civilization based on Pancasila;
        7. cooperating and having social sensitivity and respecting for people and the environment;
        8. obeying the law and discipline in the social and state life;
        9. internalizing the spirit of independence, persistence and entrepreneurship;
        10. demonstrating a responsible attitude towards the work in the field of expertise independently.
   • 2. Mastery of Knowledge
        1. Mastering concepts and methods and tools to manage sales activitiesincluding the ability to identify and approach customerspotential, make sales plans, and make sales for various types
        2. products and services.
        3. Mastering concepts, methods and tools to manage service activities including the ability tocommunicate effectively, realize customer satisfaction, and respondthe extinction of customers for various types of products and services.
        4. Mastering concepts about research methods that include surveys, simulations, andexperiments on quantitative scope, explorative, descriptive, and verification;
        5. Mastering concepts and methods and tools to manage event activities forvarious types of products and services.
        6. Mastering business ethics in managing relationships with customers, suppliers, orother interested parties
        7. Mastering knowledge about the types and regulations of related local, regional, nationalorganizationswith business activities
        8. master communication rules, principles and techniques across functions, organizational levels, and culture;
        9. Mastering English both oral and written
        10. Mastering concepts, methods and tools to identify business opportunities and realize it to be a sustainable business for both products and services
     3. General Skills
        1. Able to complete wide-ranged work and analyze data in proper various methods, either those that are based on the standards or not;
        2. Able to show quality and measurable performance;
        3. Able to solve work problems with the nature and context according to the applied study based on logical, innovative and responsible thinking of the results independently;
        4. Able to compile reports on results and work processes accurately and validly by communicating it effectively to the parties in need;
        5. Able to work together, communicate, and innovate in their work;
        6. Able to be responsible for the achievement of the results of group work and superviseand evaluate of the completed work assigned to the workerunder his responsibility;
        7. Able to carry out the process of self-evaluation of the group work under their responsibilities, and manage the development of work competencies independently;
        8. Able to document, save, rediscover data to guaranteevalidity and prevent plagiarism; 
     4. Special Skills
        1. Identifying the company’s marketing elements ranging from segmentation, targeting, positioning,marketing and sales mix (selling)
        2. Carrying out effective communication starting from the communication styles, communication techniques, languagebody to appearance to serve customers
        3. Carrying out business writing starting from determining goals, frameworksmessages that can describe opening sentences, core messages, to preparedclosing sentences
        4. Approaching potential customers from search techniques starting from the potential customers, contacting customers and arranging meeting schedule
        5. Implementing sales skills by preparing sales presentations,carrying out the presentation and closing the sale
        6. Developing a sales activity plan starting from compiling a sales list, sales target to sales territory
        7. Realizing customer satisfaction from digging, identifying, confirmingreset to carrying out customer service requirements requests
        8. Handling customer complaints start from listening, confirming, responding to customers’
        9. Planning research ranging from problem identification to research design
        10. Processing research data from data input in research instruments is transferred to processing equipmentdata, until data processing
        11. Carrying out events (part of brand communication) starting from planning, implementing to evaluating events
        12. Identifying business opportunities, designing business activities and operating business activities

Users

Graduates Excellence:

• The graduates are expected to be able to handle managerial and practical work in the field of marketing, able to manage sales activities both direct sales to consumers (Business-to-Customer) and business-to-business consumers, able to help manage managerial retail, perform practical work in logistics, perform warehouse and export-import, process accurate data, communicate effectively, both verbally and written in Indonesian and English, manage information and communication to support marketing activities, and have an entrepreneurial spirit.